We have some exciting news to share with the Guildford Flames faithful: Legacy Sportswear is proud to confirm we are continuing our partnership with the Guildford Flames for a further two seasons and we couldn't be more fired up about what's coming.

A New Chapter, A New Focus

In previous years, Legacy has been proud to supply team wear across the board kitting out players, coaches, and backroom staff with the gear they needed to represent the Flames with pride. This season, however, things look a little different. With Bauer coming on board as an official sponsor to cover the team's on ice and training needs, Legacy Sportswear will be channelling all of our energy into something we know you've been waiting for the fans.

That's right. Our sole focus is now Guildford Flames merchandise, and honestly? We think that's where we can do our best work.

More of What Fans Actually Want

Having dedicated ourselves entirely to the fan experience, we took the time to speak with a selection of supporters to hear directly from the people who matter most. What came back was clear: fans want more variety, more stock, and more reasons to grab something great on a game night.

So that's exactly what we're delivering. Expect a wider range of smaller, affordable items you can pick up on the night without a second thought, alongside brand new Game Day Bundles for those who want to go all in and for the adventurous among you, keep an eye out for our Flames Mystery Bundles. Trust us, you'll want one.

Bigger, Better Merchandise Experience

CEO Adam Franks had this to say: "This season, Legacy will have a new and improved merchandise stand designed to make the whole experience smoother for everyone. Faster, easier payment options will mean shorter queues, and we'll have more staff at every game night ready to help with sizing, answer questions, or just have a chat. We want every fan to leave with something they love."

Coming Soon — The 26/27 Season

Over the next month, we'll be confirming our designs and moving into production, ready to launch an exciting new collection ahead of the 26/27 season. We'll be sharing updates right here and across our socials, so stay close. We will also be inviting a few fans to legacy HQ to be the first to see some of the new products if you like to be one of them get in touch with us via our social channels.

We love the fans. We love the team. We love what this club stands for and we cannot wait to see you on game night.

Legacy Sportswear Built for fans, made by the fans of the game